How PR Teams Can Build Strong Media Relationships in 2026
Working with journalists has never been simple, and in 2026, it’s definitely not about to become any easier. Newsrooms are constantly under pressure, as journalists get overloaded with countless pitches every hour of every day. There is a never-ending stream of companies out there, and they all need visibility, so they keep coming. So how […]
How Web3 Is Built, Regulated, and Used in 2026
In 2026, Web3 no longer feels like a “brave new world.” A few years ago, many projects could win attention with vision, community energy, and project launches. That approach still exists, but it does not carry a product on its own anymore. The market now puts pressure on execution: rules you must follow, value users […]
How Brands Use NFTs for PR, Community Access, and Reputation Building in 2026
In the earlier piece, we mapped the NFT market in 2026 at the macro level: adoption reality, the trust gap, and the use cases that still hold up once resale narratives lose momentum. This time, the lens is narrower. We look at NFT brand strategy as a communications and PR instrument, and at what token […]
NFTs in 2026: From Hype to the Utility Phase of the Industry
In 2021–2022, NFTs felt unstoppable. There were headline sales, celebrity collections, and trading volumes that made “mass adoption” feel close. Back then, events like Binance Blockchain Week in Dubai reflected the mood: founders, exchanges, and builders framed NFTs as a core crypto layer. By 2026, the market is sharper and far less sentimental. Awareness is […]
Crypto and AI Fraud in 2026: How Scams Evolved and How to Spot Them
The fraud market continues to surge, and not surprisingly, its maturation is tightly connected to the growth of the cryptocurrency and AI market, where every participant wants to get sky-high interest rates. A shortcut to prosperity becomes a common dream, and fraudsters know how to sell that. That’s why everything came together in recent years: […]
When Faster Money Raises Risk: How Banks Rebuild Trust in 2026
Payments in 2026 have turned into a test of trust. Customers still care about price and convenience, yet the real battle lies deeper. They increasingly ask whether a bank can verify identity fast, stop fraud without blocking good users, and move money in seconds at any hour. This matters because the threat model changed. In […]
Crypto Fundraising in 2026: The Post-ICO Playbook
The ICO era did not end because crypto fundraising failed. That happened because the model broke under its own weight. And what followed was less a collapse, but more of a reset. By 2026, crypto fundraising looks very different. Capital flows through private rounds, structured token sales, and regulated infrastructure. Rules and compliance matter severely, […]
Merry Christmas 2025 and Happy New Year 2026 from Drofa Comms
As 2025 draws to a close, we want to say a sincere thank you to everyone who has been part of our year. We are grateful to our clients, partners, peers, and the wider community across finance and fintech. This year reminded us of something simple. Strong results are rarely driven by noise. They come […]
Scaling Fintech in Southeast Asia: What Global Firms Must Know
Southeast Asia has become one of the most important battlegrounds for global fintech, crypto, and digital finance companies. What used to be seen as an “emerging market” is now a core growth engine for the global financial system, driven by mobile-first consumers, a massive SME economy, and one of the highest rates of digital financial […]
dAGI Summit Event Director Valery Nyukhalova on Women’s Leadership in AI & Blockchain
The stories we highlight shape who feels entitled to lead. In our latest edition of the Women Leading the Way series, Drofa Comms spoke with Valery Nyukhalova, Event Director behind the dAGI Summit held in San Francisco in October 2025. We discussed leadership, visibility, and how to build environments where women contribute as equals. At […]