Navigating the Crypto Landscape: The Role of Crypto Trade Associations in the UK

Su Carpenter, Executive Director at CryptoUK — the UK's leading crypto trade association — sharing her views on financial education in the CryptoEdu magazine

Su Carpenter, Executive Director at CryptoUK, shared her insights in our CryptoEdu magazine on the evolving role of crypto trade associations in the UK. To follow-up, the Drofa Comms team asked SU important questions about her vision for the development of the crypto industry in the United Kingdom. We also talked about the prospects and […]

Insights from Valentina Drofa: Communication That Builds Trust

Valentina Drofa, Founder and CEO of Drofa Comms, speaking on clear communication for fintech startups

At Drofa Comms, we believe that clear and effective communication is the cornerstone of success in the fintech and blockchain industries. Our clients are at the forefront of these fields, regularly sharing their expertise in top-tier media outlets. So today, we’d like to spotlight a thought-provoking article by our very own CEO, Valentina Drofa. Title: […]

Building Trust in Crypto Markets Through Transparency | Drofa Comms & CryptoUK

Valentina Drofa and Su Carpenter's expert piece on transparency in crypto markets and trust-building through regulation

This is the joint statement by Drofa Comms CEO Valentina Drofa and Su Carpenter for CryptoUK in their new expert piece for Crypto News. The article, titled “Building Trust: Transparency Will Drive Crypto Market Growth,” explores the vital role of transparency in establishing trust and fostering growth within the cryptocurrency market. Key Insights: Trust and Transparency: […]

September Client Highlights: Influencer Marketing, Crypto, Gold and Fintech

Drofa Comms September client spotlight covering influencer marketing, crypto, gold, and fintech industry updates

Drofa Comms is excited to bring you the latest and greatest from our clients this September! These fresh insights and articles will keep you ahead of the curve in PR and marketing. destream: 10 Examples of Influencer Marketing Campaigns Curious about what makes influencer marketing campaigns successful? Discover eight real-life examples where strategic partnerships and […]

AI is Revolutionising Everything, Except PR, Where It’s Creating Chaos

Drofa Comms article on why AI in PR is creating more problems than solutions

AI is transforming the world at lightning speed. Smart algorithms power personalised shopping, predict stock trends, and even compose music. But in PR, so far, AI is turning into a troublemaker. Although according to the most recent Cision data, 91% of PR professionals are now using AI, right now, it generates more headaches than helpers […]

Valentina Drofa on the Importance Personal Branding for Entrepreneurs in London

Valentina Drofa's talk on personal branding for London entrepreneurs

The Founder and CEO of Drofa Comms, Valentina Drofa, addressed entrepreneurs at a business club in London on the topic of “The Entrepreneur’s Personal Brand.” According to her, personal branding for entrepreneurs is actually an indispensable tool for the growth and scaling of all projects that are already being implemented or planned by the entrepreneur […]

Crypto Mass Adoption in Payments: Trends and Outlook for 2023 | Drofa Comms Report

Report by Drofa Comms: What Are the Trends in Crypto Mass Adoption? Covered by Crypto Payment Firms

Drofa Comms has recently guided an extensive study on the future of mass adoption in crypto payments in tandem with B2B and B2C industry leaders and we are excited to share the final results. For our latest report, «Crypto Mass Adoption in Payments: Outlook for 2023», we conducted in-depth interviews with C-level executives from leading […]

Transforming Communications: Drofa Comms Insights on How ChatGPT Empowers Marketing and PR

Balanced stacked stones representing the use of ChatGPT for marketing and PR as a steady foundation for smarter communications

AI and ChatGPT have become increasingly popular and are now being integrated into everyday work. These tools have been used in social networks for years, but their potential to replace manual and repetitive tasks in marketing, particularly in the public relations sector, is becoming more evident. So, what are the real practical applications of ChatGPT […]

How PR Professionals Should Apply AI Tools: IPRA Playbook From Mary Poliakova

Mary Poliakova, Co-Founder of Drofa Comms, featured in an IPRA article on AI tools for PR professionals

I wouldn’t be the only PR specialist who noticed the recent heated discussions around artificial intelligence explosively taking hold all over the media space. Not only are the AI technologies well aware of the feed we like on social media, but they also help us get employment by writing cover letters. And although I can […]

How Social Media Shapes PR, Journalism, and the Fight Against Fake News

Black-and-white cover image with the headline “How Social Media Shapes PR, Journalism, and the Fight Against Fake News” beside a blurred city scene with people walking past a modern office building.

PR and media professionals know the power of social media, with 93% of public relations professionals following journalists on social platforms. At the same time, journalists themselves are harnessing social media platforms to transform their role, with 96% of journalists utilising social media for work purposes. While social networks are accessible to everyone, they inspire […]

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