How Drofa Comms helps female executives become recognised voices across global financial markets
the challenge
limited female
representation
Despite holding senior leadership positions, women remain significantly underrepresented among recognised voices across financial media.
competitive media
environment
Tier-1 financial publications rely on a relatively small pool of recognised experts, making long-term visibility difficult to establish without a structured strategy.
business goals
beyond media coverage
Executive positioning needs to support broader business objectives — corporate reputation, commercial credibility, investor confidence, and long-term business growth.
objectives
Across executive visibility programmes, Drofa Comms worked with female founders and senior executives to support both individual positioning and broader corporate communications objectives.
The programmes focused on:
- establishing recognised executive profiles across international financial media
- positioning leaders as trusted commentators on fintech, regulation, investment management, and digital assets
- building sustainable thought leadership through expert commentary, interviews, bylined articles, and executive profiling
- strengthening corporate reputation through founder- and executive-led communications
- increasing visibility among investors, clients, partners, regulators, and wider industry stakeholders
- creating long-term communications platforms that continue supporting business growth beyond individual campaigns
our approach
Executive visibility is built through a structured communications strategy that develops authority over time.
Every programme begins with strategic positioning. Working closely with each executive, we identify where their expertise creates the greatest commercial value and define the industry conversations they should lead. This strategic foundation shapes messaging, thought leadership, media engagement, and executive profiling.
We then translate technical expertise into narratives that resonate with journalists, investors, and business audiences without compromising the depth expected within financial markets.
The result is a consistent public profile that strengthens both the executive’s personal reputation and the commercial positioning of the organisation they represent.
“
Through our client programmes and Women Leading the Way — our initiative that grew out of this work — we’ve met countless women whose expertise deserves far greater visibility than it currently receives. We see executive positioning as an opportunity to help companies build trust, encourage more informed industry dialogue, and give the next generation of leaders more role models to follow.
Maria Tunikova
Global Market Team Lead at Drofa Comms
& Project Lead at Women Leading the Way
Women Leading the Way
Women Leading the Way is Drofa Comms’ initiative. It brings together female leaders from finance, fintech, and digital assets to share perspectives, build connections, and advance more inclusive industry conversations.
selected client programmes
Eugenia Mykuliak
As B2PRIME expanded internationally, the company sought to strengthen its executive visibility within institutional finance. The objective was to establish the company’s Founder and Executive Director as a recognised authority on institutional liquidity, market infrastructure, regulation, and financial markets.
what we did
Drofa Comms developed a long-term executive positioning programme centred on founder-led communications. Due to strategic thought leadership, expert commentary, interviews, and bylined content, we transformed technical expertise into consistent, stable visibility across leading international financial and business media.
results
earned media placements
estimated media reach
thought leadership publications
executive
interviews
selected coverage
Maryna Chernenko
Cayros Capital
Cayros Capital sought to strengthen its international profile through executive-led communications, positioning its Managing Director as a recognised voice within investment management during a period of significant industry discussion around ESG, digital assets, and the future of asset management.
what we did
Drofa Comms designed a strategic thought leadership programme combining executive interviews, bylined articles, and expert commentary across leading international investment, wealth management, and financial media outlets. This has helped a senior leader acquire authority, recognition and visibility within global markets.
results
earned media placements
estimated media reach
bylined
articles
executive
interviews
selected coverage
Valentina Drofa
Drofa Comms
As Drofa Comms expanded internationally, executive positioning became an important part of the agency’s growth. The objective was to establish Valentina Drofa both as a financial communications expert and as a business leader with a strong understanding of finance, fintech, digital assets, and PR.
what we did
We developed a comprehensive thought leadership programme spanning executive interviews, bylined articles, expert commentary, proprietary content, speaking engagements, and the Women Leading the Way initiative. The programme also included the launch of Valentina’s personal website, regular Founder’s Letters, and award submissions.
results
earned media placements
estimated media reach
thought leadership publications
executive
interviews
industry recognition
- Named among the Top 64 Women in Startups
- Nominated for Forbes Cyprus Women in Tech
- Invited to judge TechRound's FinTech50
- Shortlisted for Agency Leader of the Year at the 2026 European Agency Awards
selected coverage
business impact
Through strategic executive positioning programmes, Drofa Comms helped female leaders and the organisations they represent:
Establish founders and senior executives as recognised voices across finance, investment management, fintech, and digital assets.
Strengthen organisational credibility through executive-led communications aligned with business strategy.
Build sustained presence across Tier-1 financial, investment, business, and technology media reaching investors, clients, partners, regulators, and wider industry stakeholders.
Develop communications platforms that continue generating executive visibility and supporting business growth beyond individual announcements and campaigns.
Let’s build executive visibility that drives trust and growth.
Contact Maria Tunikova to discuss how we can support you.
Maria Tunikova
Global Market Team Lead at Drofa Comms
& Project Lead at Women Leading the Way