Case Study • Latin America
LATAM PR case study: building visibility across Latin America
How Drofa Comms helped international fintech and crypto companies build visibility across Latin America.
the regional context
Latin America is not a single market. Each country has its own media landscape, regulatory environment, and business culture, requiring communications that balance regional consistency with local relevance.
Over the past three years, Drofa Comms has helped fintech, finance, AI, technology, and Web3 companies build visibility and credibility across Brazil and Spanish-speaking Latin America.
Explore the case studies below to see how we’ve supported clients at different stages of their regional growth.
selected client success stories
Mercuryo launch in Brazil
In September 2021, Drofa Comms supported Mercuryo’s launch in Brazil, helping introduce the London-based fintech to one of LATAM’s most strategic markets for crypto, payments, and financial innovation.
campaign objective
At the time, Mercuryo had no media presence in the region. The campaign focused on localising Mercuryo’s global expansion story for Brazilian audiences and positioning the company within the local fintech ecosystem.
results
9
earned media publications
137M
estimated reach
2
executive interviews
6
Tier-1 media placements
The campaign helped Mercuryo establish its first media footprint in Brazil and build credibility among local audiences, partners, and fintech stakeholders.
selected coverage
Mercuryo PIX integration
In November 2023, we supported Mercuryo’s PIX integration announcement, connecting the company’s global crypto infrastructure story with one of Brazil’s most widely used payment systems.
campaign objective
To communicate Mercuryo’s role in connecting crypto payments with Brazil’s PIX ecosystem and position the integration as a locally relevant, timely solution for users and businesses.
results
15
earned media publications
19.88M
estimated reach
$172K
estimated AVE
The campaign strengthened Mercuryo’s visibility in Brazil while reinforcing its connection to the local payments ecosystem.
selected coverage
B2BROKER & B2BINPAY LATAM expansion
Drofa Comms supported the regional launch of B2BROKER and B2BINPAY, helping both companies establish visibility across one of the world’s most active fintech and crypto markets.
campaign objective
The goal was to build sustained visibility and credibility for B2BROKER and B2BINPAY across Brazil and Spanish-speaking Latin America through regional media relations and thought leadership.
results
123
earned media publications
464M
estimated reach
~20
media placements per month
The campaign helped both companies move beyond launch-stage visibility and become part of broader conversations around crypto adoption, stablecoins, trading infrastructure, and financial innovation in Latin America.
selected coverage
“
Drofa Comms helped us achieve exactly that. They helped us increase awareness among key industry stakeholders, secure consistent coverage in leading regional publications, and strengthen our reputation across the region. Their understanding of both Brazil and Spanish-speaking LATAM made them a valuable partner throughout our expansion efforts.
”
business impact
By combining localised media relations, executive positioning, thought leadership, and news-driven communications, Drofa Comms helped clients:
media visibility
Secure visibility in media outlets read by investors, partners, customers, regulators, and industry stakeholders.
stronger launches
Strengthen the impact of market-entry announcements, product launches, integrations, and strategic milestones.
executive authority
Position executives as trusted voices in fintech, payments, crypto, and financial infrastructure discussions.
local market relevance
Establish stronger connections with local ecosystems across Brazil and Spanish-speaking LATAM.
planning your expansion into Latin America?
Explore what we can do for fintech, finance, technology, AI, and Web3 companies entering Brazil and Spanish-speaking LATAM.