As 2025 draws to a close, we want to say a sincere thank you to everyone who has been part of our year. We are grateful to our clients, partners, peers, and the wider community across finance and fintech.

This year reminded us of something simple. Strong results are rarely driven by noise. They come from clarity of strategy, disciplined execution, and communications that earn trust under pressure.

Rate shifts, regulatory change, and fast-moving narratives shaped markets in 2025. In that environment, PR stopped being a “nice to have.” It became a risk-and-growth function. The teams that performed best aligned the message with product reality and matched ambition with credibility. We believe we were among them.

For us, 2025 was also a year of sharper focus. We kept building stronger systems. We made decisions faster and worked more closely with the people who move the industry forward.

The Drofa Comms team is genuinely thankful for the conversations that challenged our thinking. The same is true for the campaigns that proved what good communication can do when grounded in insight.

Heading into 2026, we are optimistic, but deliberate. The bar for leadership in finance and fintech is rising. Audiences expect more precision, more transparency, and more substance. That is the direction we are committed to.

Merry Christmas and Happy New Year! Wishing you a calm, prosperous 2026, with resilient strategy, confident execution, and strong partnerships!