AI Search Visibility & Optimisation
Building a measurable presence in the AI Search.
analysed against your competitors
to measure your visibility using our benchmarking methodology.
from diagnosis to long-term visibility
When potential clients ask AI systems about your market, which companies do they mention, and what do they say about yours?
AI-generated answers are already influencing how people discover providers, compare options and decide which companies deserve further consideration. This matters in both B2B and B2C markets, where AI can shape the shortlist before a potential client even reaches a company’s website.
SERVICE OVERVIEW
Our AI Search Visibility & Optimisation service helps companies understand and improve how they appear when potential clients use AI to research markets, compare providers and build shortlists. The goal is not visibility for its own sake, but accurate representation in the searches that can influence consideration and choice.
We start with an assessment of your current AI presence: how major AI platforms describe your company, which sources shape those answers, where competitors appear instead of you, and where important information is missing or inaccurate.
These findings become a company-specific AI Visibility Strategy, prioritised around the queries, services and market categories that matter to your business. Recommendations cover both your own digital presence and the external sources influencing AI-generated answers.
You can implement the strategy in-house or continue with Drofa Comms. We support execution through content optimisation and PR-led authority building, then measure progress against the original benchmark.
WHAT’S INCLUDED
AI Search Visibility Audit
Establishing your current AI visibility and defining a measurable point A.
- AI visibility across agreed category queries
- Competitive AI Benchmark
- Prompt research
- Brand and product interpretation
- Priority visibility gaps
AI Visibility Strategy
Defining the position you want to build and how to reach it.
- AI visibility objectives
- Citation and authority strategy
- PR & content recommendations
- AI Content Optimisation
- Tactical implementation roadmap
Strategy Execution
Under the managed model, we implement the priorities defined in your AI Visibility Strategy:
- AI-optimised content development and updates
- Website content optimisation
- PR campaigns focused on priority topics and queries
- Citation source development
- Ongoing AI Search monitoring
WHAT YOU WILL ACHIEVE
A concrete position in AI Search
More accurate representation
Long-term AI visibility
Greater potential to be recommended
THE DROFA COMMS APPROACH
We do not treat AI visibility as a standalone SEO exercise. We start with the reputation your company has already built: what you publish, where your experts appear, which independent sources mention you, and whether those signals create a consistent picture of the business.
Then, we turn this into a measurable process. First, we benchmark how major AI platforms describe your company against selected competitors and identify the sources shaping those answers. This allows us to find specific gaps.
Afterwards, we address those gaps through communications. Depending on the findings, this can include content optimisation, expert commentary, thought leadership, interviews, earned media and stronger executive positioning. The ultimate objective is to build a stronger public record that gives AI systems better information to work with.
Finally, we return to the original benchmark to measure whether your company is being represented more accurately, consistently and competitively in the AI searches that matter to your business.