How to Win a Crisis in the First 30 Minutes — Women Leading the Way

We are glad to present the second episode of our Women Leading the Way podcast series! This time, the topic is crisis communications in fintech, and what it really takes to tackle the moment when everything starts to fall apart. In this episode, we wanted to share some insights from our own experience, so we […]

Learning to Trust Your Own Voice — Ashna Vaghela on Building Trust and Influence in Fintech | Mercuryo

Fintech presents itself as an industry driven by the merits of technical skill, but true influence here may lie elsewhere. Behind the technical layer, there are operations and relationships that make complex systems actually work. In this interview for the Women Leading the Way series, the Drofa Comms team spoke with Ashna Vaghela, Chief Customer […]

Drofa Comms at EthCC 2026: Key Takeaways on the Future of Stablecoins and Crypto Payments

From 30 March to 2 April 2026, Cannes hosted EthCC — the ninth edition of one of the most prominent events in the blockchain and Ethereum ecosystem. Over 400 speakers and thousands of community members, including researchers, policymakers, and innovators, came together to discuss the perspectives and challenges of crypto expansion. Our team — Head of […]

Camilla Parisotto and Florence Vuong on Women in Web3 | Babes net

Today, for many women entering Web3, the hardest part is knowing where to start and who to start with. In this interview for the Women Leading the Way series, the Drofa Comms team spoke with Camilla Parisotto and Florence Vuong. They’re founders of Babes net, a cross-chain community bringing women together across the Web3 industry. […]

At the Heart of Change — Tracey Knowles on People, Culture, and Female Leadership in Crypto | Wirex

Technology and disruption are often the terms that describe fintech. But behind every conversation about female leadership in crypto, and every breakthrough, there are people. In this piece for the Women Leading the Way series, the Drofa Comms team spoke with Tracey Knowles, Chief People Officer at Wirex. We talked about what it really means […]

Drofa Comms Launches Free PR Consultations for Fintech Companies

When a major industry event disappears from the calendar, companies lose more than a speaking slot or a branded stand, which is why free PR consultations for fintech exist in the first place. For many companies, the cancellation of TOKEN2049 Dubai disrupted an entire communications cycle. Campaigns were built around that date, while media outreach, […]

Bringing Capital and Technology Together — Alla Zhedik of Next Generation NGPES

Today, money in traditional finance is surrounded by invisible walls of slow infrastructure. Blockchain and stablecoins have the potential to break down these old barriers and create new conditions for capital movement. That was the idea the Drofa Comms team discussed with Alla Zhedik, VP Finance & Investment Group Next Generation, for the Women Leading […]

Women Leading the Way: Building Community at EthCC[9] in Cannes

Drofa Comms is pleased to announce a community partnership of our Women Leading the Way project with EthCC 2026 blockchain event, taking place on March 30 – April 2 at the legendary Palais des Festivals et des Congrès in Cannes. What to Expect from EthCC[9] 2026 Blockchain Event The event will gather over 400 speakers […]

From Interviews to Voices: Women Leading the Way Launches Its First Podcast

We are proud to launch our new podcast series. The series primarily focuses on the path to career success and achievements. There, we talk about challenges and personal turning points that define leadership in industries like crypto, blockchain and others. Women Leading the Way became a place where many inspiring and prominent women talk in […]

Drofa Comms at EthCC Cannes: Web3 Conversations from the Ethereum Community Conference

From March 30 to April 2, the Drofa Comms team heads to EthCC Cannes — one of the largest annual gatherings for the global Ethereum and Web3 ecosystem. Held on the French Riviera each year, EthCC brings together thousands of Ethereum developers, founders, investors, and Web3 leaders for several days of networking and side events. […]