B2MEET × Drofa Comms: creating a communications platform for institutional finance
How Drofa Comms helped B2PRIME build an invitation-only event series for senior industry leaders.
the challenge
As B2PRIME expanded its international presence, the company sought to strengthen its position beyond media visibility and participation in industry events. The next stage of its communications strategy required a platform that could support long-term relationship building with senior decision-makers while reinforcing the company’s expertise, credibility, and role within the institutional finance ecosystem.
The decision was to create an environment where discussions around financial markets, regulation, technology, and market infrastructure could take place under the B2PRIME brand, supporting the company’s reputation through sustained industry engagement rather than individual communications activities.
THE OBJECTIVES OUR CLIENT HAD
Move beyond traditional event sponsorships and create an owned communications platform.
Reinforce B2PRIME’s positioning as a company contributing to industry dialogue on market structure, regulation, technology, and institutional trading.
Expand the company’s influence among clients, partners, and key stakeholders through a proprietary executive initiative.
what we did
Drofa Comms developed B2MEET as an invitation-only executive event series designed specifically for senior leaders across institutional finance.
The project was conceived as a long-term communications platform rather than a standalone event. Every stage, from strategic positioning and branding to programme development, speaker engagement, event execution, and PR, was designed to support B2PRIME’s broader communications objectives and strengthen its market positioning.
Strategic Concept & Positioning
We developed the strategic concept for B2MEET and defined its positioning as “Intellectual Meetings for Industry Leaders.” The positioning established a clear identity for the platform and provided a consistent framework for its communications, participant experience, content programme, and future development.
Brand Identity & Experience
We created the event’s visual identity, design system, and communication style to reflect B2PRIME’s institutional positioning through clarity, precision, and minimalism.
Content & Speaker Strategy
To ensure discussions delivered genuine market value, we developed the event programme around the issues shaping institutional financial markets. The agenda explored macroeconomic developments, financial regulation, market infrastructure, technology, and institutional trading.
PR & Media Strategy
Drofa Comms designed a two-phase communications campaign covering pre-event communications, media engagement, post-event coverage, and executive visibility initiatives before and after the event.
featured speaker
Independent Global Economist and former Senior European Economist & Strategist at Schroders
At B2MEET, Azad delivered the keynote “Monetising Macro Volatility: Gold, Interest Rates & Hedging Strategies,” examining the near-term economic outlook, evolving risk factors, and longer-term investment trends for market practitioners.
He currently leads GCC macroeconomic analysis at Oxford Economics, following more than 15 years as an economist and strategist at Schroders.
campaign results
potential
media reach
media
mentions
Tier-1
publications
business impact
By combining executive engagement, strategic positioning, thought leadership, and international PR, Drofa Comms helped B2PRIME:
01
Executive relationships
Create a dedicated platform for meaningful engagement with senior decision-makers across institutional finance, fintech, and financial markets.
02
Industry positioning
Strengthen B2PRIME’s position as a company contributing to discussions around market structure, regulation, technology, and institutional trading.
03
Global visibility
Generate international media coverage that extended the impact of the event across Tier-1 business and financial publications, reaching audiences far beyond those in attendance.
04
Long-term communications asset
Establish a proprietary communications platform that continues to support executive visibility, thought leadership, and strategic brand positioning beyond a single event.
client feedback
“
B2MEET started as a simple idea — to bring meaningful conversations back into institutional finance. Drofa Comms turned that idea into a format that speaks our language: trust, precision, and relevance. From concept to execution, the team built something that truly represents who we are as a company.
Chief Strategy Officer,
B2PRIME Group
inside B2MEET
project lead perspective
“B2MEET was designed to become a long-term communications asset for B2PRIME. Our role extended far beyond event delivery. We developed the strategic concept, positioning, communications framework, and media campaign that transformed the initiative into a platform supporting executive visibility, industry engagement, and long-term brand positioning. The project demonstrates how strategic communications can create assets that continue delivering business value well beyond a single campaign.”
Senior Account Manager, Drofa Comms
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