Xive × Drofa Comms

transforming audience perception of Bitcoin mining with a bilateral campaign

Brief

Xive is a Bitcoin joint mining company headquartered in Astana, Kazakhstan. The company, led by CEO Didar Bekbauov, provides easy and efficient group mining services and develops a transparent and fully automated mining web platform. In 2023, Xive partnered with Drofa Comms in preparation for its strategic expansion into the US market.

The objective

Was to resume the brand's visibility in top-tier media, raise awareness about its core product-joint mining, and launch the company's involvement in significant industrial events and awards.

our approach

our approach

our approach

executive PR of the company’s CEO

executive PR of the company’s CEO

product-focused PR

product-focused PR

Recognising the power of trust people place in individuals over faceless brands, our executive PR efforts centred on introducing the person behind a complex tech project. We showcased Didar's expert insights through op-eds, industry commentary, interviews, and engaging podcast appearances. 

Going niche with expert publications is as important as leveraging media coverage. Within the realm of product PR, we prioritised Wire distribution to acquaint the US audience with the brand's offerings. Additionally, we actively engaged in industry awards not only to bolster our stakeholders' perception but also to affirm our legitimacy and recognition among a professional community.

This dual-pronged approach introduced our core product, joint mining, to the broader US audience while solidifying the brand reputation among investors and stakeholders.

challenge: reshaping the audience's perception of Bitcoin mining

challenge: reshaping the audience's perception of Bitcoin mining

challenge: reshaping the audience's perception of Bitcoin mining

The Drofa Comms team has likewise embarked on a challenging mission: reshaping the US target audience's perspective on Bitcoin mining. Our primary focus was on highlighting the sustainability aspects of mining, particularly innovative solutions related to electricity consumption and hydro-cooling technologies.

Results we achieved

Results we achieved

33

33

unique top-tier publications in the first 6 months

unique top-tier publications in the first 6 months

Xive was featured in Tier-1 media, such as The Block, Benzinga, Kitco, Cointelegraph, Blockworks, Forbes Advisor, Seeking Alpha, and more.

Xive was featured in Tier-1 media, such as The Block, Benzinga, Kitco, Cointelegraph, Blockworks, Forbes Advisor, Seeking Alpha, and more.

• 15 market commentaries

• 8 op-eds

• 3 interviews

• 1 podcast

• 4 press releases

• 1500+ reprints with 950M+ audience

37x

37x

volume of mentions growth

volume of mentions growth

Xive’s overall volume of mentions increased from 7 to 259 in 6 months.

Xive’s overall volume of mentions increased
from 7 to 259 in 6 months.

8x

8x

presence score growth

presence score growth

Xive’s presence score increased from 2 to 16.

Xive’s overall volume of mentions increased
from 7 to 259 in 6 months.

4

4

industrial awards participation

industrial awards participation

Awards we achieved

Awards we achieved

gold winner in the crypto category

gold winner in the crypto category

Merit Awards for Technology 2023 honouring companies in Europe and the US for their outstanding contributions to innovative product development.

Merit Awards for Technology 2023 honouring companies in Europe and the US for their outstanding contributions to innovative product development.

the top-50 finalists of the
WorldFestival Startup Awards

the top-50 finalists of the
WorldFestival Startup Awards

Xive earned a place among the top 50 finalists at the WorldFestival Startup Awards and had the honour of attending the awards ceremony in San Mateo, California. This award celebrates the world's most innovative startups, featuring an impressive roster of over 3,000 participants.

Xive earned a place among the top 50 finalists at the WorldFestival Startup Awards and had the honour of attending the awards ceremony in San Mateo, California. This award celebrates the world's most innovative startups, featuring an impressive roster of over 3,000 participants.

contact us

we will build your
communications

contact us

we will build your
communications

contact us

we will build your
communications

London office

20-22 Wenlock Road, London, N1 7GU

Nicosia office

2043, Nikokreontos 29, office 202

DP FINANCE COMM LTD (#13523955) Registered Address: N1 7GU, 20-22 Wenlock Road, London, United Kingdom For Operations In The UK

AGAFIYA CONSULTING LTD (#HE 380737) Registered Address: 2043, Nikokreontos 29, Flat 202, Strovolos, Cyprus For Operations In The EU, LATAM, United Stated Of America And Provision Of Services Worldwide

Drofa © 2024

powered by bortnikov.design

London office

20-22 Wenlock Road, London, N1 7GU

Nicosia office

2043, Nikokreontos 29, office 202

DP FINANCE COMM LTD (#13523955) Registered Address: N1 7GU, 20-22 Wenlock Road, London, United Kingdom For Operations In The UK

AGAFIYA CONSULTING LTD (#HE 380737) Registered Address: 2043, Nikokreontos 29, Flat 202, Strovolos, Cyprus For Operations In The EU, LATAM, United Stated Of America And Provision Of Services Worldwide

Drofa © 2024

powered by bortnikov.design

London office

20-22 Wenlock Road, London, N1 7GU

Nicosia office

2043, Nikokreontos 29, office 202

DP FINANCE COMM LTD (#13523955) Registered Address: N1 7GU, 20-22 Wenlock Road, London, United Kingdom For Operations In The UK

AGAFIYA CONSULTING LTD (#HE 380737) Registered Address: 2043, Nikokreontos 29, Flat 202, Strovolos, Cyprus For Operations In The EU, LATAM, United Stated Of America And Provision Of Services Worldwide

Drofa © 2024

powered by bortnikov.design