AI in PR Content: Comparing Human Writing With ChatGPT and Notion AI

If you work with written content, you are quite aware of the role artificial intelligence (AI) plays in the field. But if you think the conversation started with ChatGPT, I am afraid I have to pause you there. Although the hype around AI has been especially present in 2023, the concept has been around since […]

5 Tips on How to Use AI Tools in Written Content Creation

Drofa Comms Content team conducted an experiment: we let our colleagues from different departments analyse three incognito texts on the same topic — the role of AI in PR. One text was written by a human, a PR professional to be precise, and two were generated by AI. Here is part I, where we share […]