Is There a Gender Gap in Fintech? Women’s Realities in Numbers
The Gender Gap in Fintech Leadership Fintech promised to democratise finance, to break down inefficiencies, and to give access to the world’s unbanked. Yet beneath its innovation lies an uncomfortable truth: women remain significantly underrepresented in this sector. Globally, women make up less than 13% of fintech leadership positions, according to the IMF. This is […]
5 Principles of Brand Strategy: Valentina Drofa on Leadership in PR for Financial Companies
In the fast-paced and competitive financial sector, building a strong brand is the difference between being noticed or being forgotten. A smart brand strategy for financial companies not only attracts clients but also builds credibility and trust in a highly regulated industry. Valentina Drofa, founder and CEO of Drofa Comms, a global PR agency specialising […]
Top Fintech Trends from iFX Expo International 2025 Brands Need to Know Now
The iFX Expo continues to be one of the most valuable gatherings for professionals at the intersection of finance, technology, and innovation. As a PR agency deeply embedded in fintech and crypto, we attended this year’s event with one goal: to uncover the trends shaping the future of financial services — and how brands can […]
How Business Simulation Games Are Reshaping Corporate Training
The Drofa Comms team is excited to share a new chapter in our corporate training strategy: the introduction of business simulation games as a tool for professional growth, team development, and strategic thinking. This format goes beyond traditional workshops. Business simulation games offer an experiential approach to learning — one that engages employees in real-time […]
Inside TOKEN2049 Dubai 2025: What Do the Global Leaders Think About the Web3 Future?
In the heart of Dubai, TOKEN2049 has once again become the central event for the global crypto and blockchain industry in 2025. Held from April 30 to May 2, 2025, the venue brought together thousands of thought leaders and innovators from across the world for a few days of transformative dialogue. Our team — Valentina […]
Navigating the Crypto Landscape: The Role of Crypto Trade Associations in the UK
Su Carpenter, Executive Director at CryptoUK, shared her insights in our CryptoEdu magazine on the evolving role of crypto trade associations in the UK. To follow-up, the Drofa Comms team asked SU important questions about her vision for the development of the crypto industry in the United Kingdom. We also talked about the prospects and […]
October Highlights: Drofa Comms Client Articles in Blockchain and Fintech
At Drofa Comms, our clients are experts in the blockchain and fintech sectors, frequently sharing their knowledge and insights through leading industry media. Here’s a roundup of some of the captivating articles featuring our clients that were published in October. Solana’s Potential Rebound Publication: TheStreet Crypto Despite a 9% drop in Solana’s price, analysts are […]
Stephanie Ramezan on Embedding Crypto Education Across Institutions and Governments
We’re excited to kick off a series of posts featuring insights from leading experts in the crypto industry. For the full interview, visit CryptoEdu website: https://cryptoedu.uk/ CryptoEdu by Drofa Comms CryptoEdu is our educational initiative designed to enhance digital asset literacy and support businesses in the crypto space. We created this initiative in collaboration with […]
September Client Highlights: Influencer Marketing, Crypto, Gold and Fintech
Drofa Comms is excited to bring you the latest and greatest from our clients this September! These fresh insights and articles will keep you ahead of the curve in PR and marketing. destream: 10 Examples of Influencer Marketing Campaigns Curious about what makes influencer marketing campaigns successful? Discover eight real-life examples where strategic partnerships and […]
TOKEN2049 Singapore: A Recap of the Premier Crypto Event
In the city of Singapore, the much-awaited TOKEN2049 event unfolded on September 18-19, 2024. It has set attendance records with over 20,000 participants from more than 400 companies worldwide. This premier conference, dedicated to the cutting-edge world of cryptocurrencies, exceeded expectations, setting a new benchmark for industry events. The conference started with powerful keynote speeches […]