How PR Teams Can Build Strong Media Relationships in 2026
Working with journalists has never been simple, and in 2026, it’s definitely not about to become any easier. Newsrooms are constantly under pressure, as journalists get overloaded with countless pitches every hour of every day. There is a never-ending stream of companies out there, and they all need visibility, so they keep coming. So how […]
How Brands Use NFTs for PR, Community Access, and Reputation Building in 2026
In the earlier piece, we mapped the NFT market in 2026 at the macro level: adoption reality, the trust gap, and the use cases that still hold up once resale narratives lose momentum. This time, the lens is narrower. We look at NFT brand strategy as a communications and PR instrument, and at what token […]
CEO Communication Strategy: How Leaders Deliver Clear Messages
In today’s business landscape, strong communication has become one of the core responsibilities for any company leader and CEO. Employees, clients, partners, and the wider public all expect clarity, honesty, and consistency from the people at the top. And if this expectation is not met, trust disappears very quickly. For business leaders in sectors like […]
PR Newswire 2025 Report: What It Says About Press Releases, AI and Communications
Generative AI has changed how people discover brands and stories. Users ask a question, get an instant summary, and rarely think about which sources shaped that answer. According to PR Newswire 2025 Report, 63% of communicators already use generative AI in some part of their press release workflow. Moreover, press releases themselves are becoming a […]
How to Choose a PR Agency in Fintech: 5 Essential Questions to Ask
In the fast-paced world of fintech, reputation is everything. Whether you’re a blockchain startup or a global financial institution, communication challenges in this highly regulated and competitive space are inevitable. The ability to build trust, handle crises effectively, and maintain a strong brand image can determine whether your company thrives or faces costly reputational damage. […]
How to Handle a PR Crisis: A Step-by-Step Guide for Founders and Brands
In the age of instant communication and viral content, one misstep can escalate into a full-blown crisis. Whether you’re a startup founder or leading an established brand, knowing how to respond to a PR crisis is essential for protecting your reputation and rebuilding trust. This guide by Drofa Comms team explores effective PR crisis management […]
Why PR Is the Missing Piece in Your Marketing Strategy
Modern companies are increasing their marketing and advertising budgets, with the projection to spend more than $1.87 trillion on them in 2025. However, the paradox is that an increase in these costs does not always lead to improved consumer confidence. Businesses tend to prioritise marketing, often missing the important role of public relations. To be […]
Roxhill Meets: Our PR Pitching Takeaways from Holly Mead at The Times
At Drofa Comms, we believe in continuous learning and staying ahead of industry trends in order to deliver the best possible services. As such, we make it a point to regularly visit significant events in PR and fintech where the living heart of these sectors beats. Most recently, our team attended one of the “Roxhill […]
December PR Opportunities: How to Earn Media Coverage When Competitors Go Quiet Ahead of 2025
As the 2024 year-end is approaching, many companies are scaling back on PR strategy and marketing efforts. Perhaps most of the allocated budget for the year has already been spent, or perhaps they’ve decided to shift the focus towards internal planning for the upcoming 2025. But here’s the thing: winding down PR efforts now means […]
How Bitcoin’s Growth Shapes Crypto PR Trends in 2024–2025
Year after year, we witness the same cycle: Bitcoin bull runs, and crypto projects go into a rush, ramping up PR campaigns for new products, personal branding for founders, influencer partnerships, and so on. 2024 hasn’t been an exception in this regard. As a PR agency that actively supports crypto companies, Drofa Comms always keeps […]