Why Should Fintech PR Start Before a Launch or Crisis?
“Media relationships, industry recognition, and credibility aren’t built in a week before the launch.” This is the observation Alina Sysoeva, Head of PR at Drofa Comms, makes in her latest op-ed for Financial Technology Today, which is now live! In the piece, Alina examines why fintech companies often bother about PR strategy too late and […]
Why Sponsored Content Alone Cannot Build Trust in Fintech: Insights from PR Director
Today, a growing number of fintech companies are requesting publication in top-tier media as soon as possible. They consider media coverage a shortcut to building credibility and believe that reputation is a simple sum of published materials — but it is far from being true. The PR market, however, supports their views and slowly shifts […]
How Should DeFi PR Teams Respond to Token Price Changes?
To respond to token price changes, DeFi PR teams should first determine whether a token price change reflects broader market conditions or a project-specific issue. They should then verify the cause using market, on-chain and protocol data, coordinate with product, treasury, community and legal teams, and communicate openly without making price predictions. The goal is […]
How to Tell the Market You’re Not Going to Fall When a Peer Collapses?
A competitor’s DeFi crisis is not your problem until it becomes contagious. The moment a protocol loses tens of millions of dollars, every other in the same category inherits a question: are they next? Should we worry? When answering these questions, users don’t deliberate. They open their positions and make a decision within minutes, often […]
Building a Quarterly PR Plan for Fintech: Head of PR Insights
In fintech, many companies treat quarterly PR planning as a formal communication task. The PR team prepares a document based on the company’s plan and receives management approval to work according to the agenda. Then, within a few weeks, the plan begins to drift far from what the company is actually doing. By the third […]
How To Handle a DeFi Liquidity Crisis Before Panic Spreads?
To handle a DeFi liquidity crisis before panic spreads, issue an official statement within two hours of a story going public, even without full details. Share verifiable data such as capital ratios, liquidity coverage, proof of reserves. Give clients clear next steps. A pre-built crisis playbook with a designated spokesperson and pre-approved message templates makes […]
Why Is Silence Never the Answer in Fintech Crisis Communications?
When a financial brand faces turbulence, the instinct to go quiet until the storm passes can make a bad situation significantly worse. In fintech, crisis communications cannot be treated as an afterthought or a reactive checkbox. Yet for many companies, that’s exactly what happens. This is what Alina Sysoeva, Head of PR at Drofa Comms, […]
“It’s okay to say we have to postpone the launch”: 5 Insights from the Head of PR
Many fintech founders still confuse PR with marketing, as they come to agencies expecting instant visibility in top-tier outlets. Actual PR doesn’t work this way, since only long-term trust and reputation rather than on selling the idea that a company is great builds a real value. For fintech and crypto companies, this matters even more […]
How PR Teams Can Build Strong Media Relationships in 2026
Working with journalists has never been simple, and in 2026, it’s definitely not about to become any easier. Newsrooms are constantly under pressure, as journalists get overloaded with countless pitches every hour of every day. There is a never-ending stream of companies out there, and they all need visibility, so they keep coming. So how […]
How Brands Use NFTs for PR, Community Access, and Reputation Building in 2026
In the earlier piece, we mapped the NFT market in 2026 at the macro level: adoption reality, the trust gap, and the use cases that still hold up once resale narratives lose momentum. This time, the lens is narrower. We look at NFT brand strategy as a communications and PR instrument, and at what token […]