PR vs Marketing: Why They Should Be Measured Differently
Nearly every fintech company that invests in communications eventually starts to ask the same question: how to measure PR results. They want to know how many leads a publication delivered and whether a Tier 1 mention’s conversion can be measured. It is a reasonable question, as those companies are used to checking the efficiency of […]
Building Influencers Network: Why Creators Are Needed for Fintech PR
When a fintech company faces a crisis, its corporate statement may arrive too late. By the time the message is approved, influencers and analysts have already shared their version. Eventually, this becomes the reference point for others to judge the company’s performance. It happens because trust today has moved to social media, especially in fintech. […]
Fintech PR Director Insights: Why Media Coverage Quality Beats Quantity
Many fintech companies, especially the big ones, are buying PR services because it is considered an industry standard. The company should have a special team that would build its image with the public. However, when it comes to actual reputation building, they often resist everything PR teams are trying to say. For some reason, many […]
Why Should Fintech PR Start Before a Launch or Crisis?
“Media relationships, industry recognition, and credibility aren’t built in a week before the launch.” This is the observation Alina Sysoeva, Head of PR at Drofa Comms, makes in her latest op-ed for Financial Technology Today, which is now live! In the piece, Alina examines why fintech companies often bother about PR strategy too late and […]
Why Sponsored Content Alone Cannot Build Trust in Fintech: Insights from PR Director
Today, a growing number of fintech companies are requesting publication in top-tier media as soon as possible. They consider media coverage a shortcut to building credibility and believe that reputation is a simple sum of published materials — but it is far from being true. The PR market, however, supports their views and slowly shifts […]
How Should DeFi PR Teams Respond to Token Price Changes?
To respond to token price changes, DeFi PR teams should first determine whether a token price change reflects broader market conditions or a project-specific issue. They should then verify the cause using market, on-chain and protocol data, coordinate with product, treasury, community and legal teams, and communicate openly without making price predictions. The goal is […]
How to Tell the Market You’re Not Going to Fall When a Peer Collapses?
A competitor’s DeFi crisis is not your problem until it becomes contagious. The moment a protocol loses tens of millions of dollars, every other in the same category inherits a question: are they next? Should we worry? When answering these questions, users don’t deliberate. They open their positions and make a decision within minutes, often […]
Building a Quarterly PR Plan for Fintech: Head of PR Insights
In fintech, many companies treat quarterly PR planning as a formal communication task. The PR team prepares a document based on the company’s plan and receives management approval to work according to the agenda. Then, within a few weeks, the plan begins to drift far from what the company is actually doing. By the third […]
How To Handle a DeFi Liquidity Crisis Before Panic Spreads?
To handle a DeFi liquidity crisis before panic spreads, issue an official statement within two hours of a story going public, even without full details. Share verifiable data such as capital ratios, liquidity coverage, proof of reserves. Give clients clear next steps. A pre-built crisis playbook with a designated spokesperson and pre-approved message templates makes […]
Why Is Silence Never the Answer in Fintech Crisis Communications?
When a financial brand faces turbulence, the instinct to go quiet until the storm passes can make a bad situation significantly worse. In fintech, crisis communications cannot be treated as an afterthought or a reactive checkbox. Yet for many companies, that’s exactly what happens. This is what Alina Sysoeva, Head of PR at Drofa Comms, […]