December PR Opportunities: How to Earn Media Coverage When Competitors Go Quiet Ahead of 2025
As the 2024 year-end is approaching, many companies are scaling back on PR strategy and marketing efforts. Perhaps most of the allocated budget for the year has already been spent, or perhaps they’ve decided to shift the focus towards internal planning for the upcoming 2025. But here’s the thing: winding down PR efforts now means […]
How Bitcoin’s Growth Shapes Crypto PR Trends in 2024–2025
Year after year, we witness the same cycle: Bitcoin bull runs, and crypto projects go into a rush, ramping up PR campaigns for new products, personal branding for founders, influencer partnerships, and so on. 2024 hasn’t been an exception in this regard. As a PR agency that actively supports crypto companies, Drofa Comms always keeps […]
Balancing AI Automation and Creative Storytelling in Marketing and PR
In the modern landscape of marketing and public relations, artificial intelligence (AI) is becoming an indispensable tool. For tech-driven sectors like fintech and blockchain, AI offers the promise of efficiency and innovation. However, the challenge lies in harmonising these technological capabilities with the irreplaceable touch of human creativity. As Jamie Dimon, CEO of JPMorgan Chase, […]
Bridging PR, Marketing, and Sales: Strategies That Unlock Revenue Growth
In today’s competitive business environment, the alignment of sales, marketing, and PR is essential for driving growth and achieving success. Despite their interconnected roles, these functions often operate in silos, leading to miscommunication and inefficiencies that can hinder progress. According to HubSpot’s 2023 Sales Trend Report, 52% of business leaders consider misaligned sales and marketing […]
AI is Revolutionising Everything, Except PR, Where It’s Creating Chaos
AI is transforming the world at lightning speed. Smart algorithms power personalised shopping, predict stock trends, and even compose music. But in PR, so far, AI is turning into a troublemaker. Although according to the most recent Cision data, 91% of PR professionals are now using AI, right now, it generates more headaches than helpers […]
Drofa Comms at Fintech Fringe Festival 2024: Our Key PR Takeaways
Last week, Drofa Comms attended Fintech Fringe Festival 2024! Four days of engaging talks about fintech scaling: sales, marketing, regulation, scaling strategies, fundraising, and product development. All the best about fintech under one roof — it was one of the year’s key fintech gatherings. Drofa Comms’ Executive Director Masha Balanovich, led one of the panels […]
Transforming Communications: Drofa Comms Insights on How ChatGPT Empowers Marketing and PR
AI and ChatGPT have become increasingly popular and are now being integrated into everyday work. These tools have been used in social networks for years, but their potential to replace manual and repetitive tasks in marketing, particularly in the public relations sector, is becoming more evident. So, what are the real practical applications of ChatGPT […]
Crisis Communications in the Age of Activism: PRCA Conference Insights
If last year in fintech has taught us anything, it is that crisis PR is a vital tool to maintain brand viability. Nowadays, organisations are facing immense pressure from both individual and collective activism, and the role of crisis communications has risen exponentially. On May 25, the Drofa Comms team attended an online conference organised […]
How PR Professionals Should Apply AI Tools: IPRA Playbook From Mary Poliakova
I wouldn’t be the only PR specialist who noticed the recent heated discussions around artificial intelligence explosively taking hold all over the media space. Not only are the AI technologies well aware of the feed we like on social media, but they also help us get employment by writing cover letters. And although I can […]
How Social Media Shapes PR, Journalism, and the Fight Against Fake News
PR and media professionals know the power of social media, with 93% of public relations professionals following journalists on social platforms. At the same time, journalists themselves are harnessing social media platforms to transform their role, with 96% of journalists utilising social media for work purposes. While social networks are accessible to everyone, they inspire […]