Crisis Communications in the Age of Activism: PRCA Conference Insights
If last year in fintech has taught us anything, it is that crisis PR is a vital tool to maintain brand viability. Nowadays, organisations are facing immense pressure from both individual and collective activism, and the role of crisis communications has risen exponentially. On May 25, the Drofa Comms team attended an online conference organised […]
How PR Professionals Should Apply AI Tools: IPRA Playbook From Mary Poliakova
I wouldn’t be the only PR specialist who noticed the recent heated discussions around artificial intelligence explosively taking hold all over the media space. Not only are the AI technologies well aware of the feed we like on social media, but they also help us get employment by writing cover letters. And although I can […]
How Social Media Shapes PR, Journalism, and the Fight Against Fake News
PR and media professionals know the power of social media, with 93% of public relations professionals following journalists on social platforms. At the same time, journalists themselves are harnessing social media platforms to transform their role, with 96% of journalists utilising social media for work purposes. While social networks are accessible to everyone, they inspire […]
Why Cutting PR Budgets During a Crisis Can Backfire
Economic crises often force companies to rethink their spending strategies and cut budgets for less important departments. Across industries, cuts and layoffs become common responses to financial pressure. Specifically, marketing and communication teams are usually among the first departments affected. In this article, we break down why it is important to keep PR in a […]
Five Journalistic Qualities Every PR Pro Should Apply in Their Work
In the circle of financial PR, where markets swing wildly, regulations shift on a dime, and fintech stories demand sharp storytelling, success is based on timeless skills. Drawing from our 15+ years at the crossroads of financial journalism and PR for fintech and crypto leaders, we’ve honed approaches that work for everyone, from newcomers to […]
Web3 vs Traditional PR: Who Is The Top Dog?
At the beginning of this month, we took part in the Onboard2023 conference focused on Web3 marketing. After reviewing what teams are actively debating in this space, we decided to share our view on how Web3 promotion compares with traditional PR, and where each approach delivers real value. The concept of Web 3.0 remains a […]
How to Work With Data in PR: A 3-Step Process
In a data-driven world, working with raw data is an essential process for every business, and so is it for PR. Selecting, structuring and analysing data helps journalists, PR managers, and the audience to gain valuable business insights, spot trends, and provide a better argumentative groundwork for pitches and articles. Let’s dive deeper into the […]
Why Data-Focused Specialists Are the Future of PR
Mary Poliakova, Co-Founder and COO of Drofa Comms, recently shared her opinion with PRmoment on the intersection of data analytics with journalism and PR. So why are data-focused specialists the future of Public Relations? The news agenda is changing at a rapid pace. So, the audience has to shift ways of information consumption. This is […]
Art of Pitching: Practical Tips from PR Professionals to Get Media Coverage
A well-crafted media pitch can do a lot for a company’s reputation and recognition. It helps your story reach journalists, strengthens your brand presence, and increases visibility in search engines and media outlets. Below, we are going to cover several practical tips for pitching to media. Pitching is one of the most challenging parts of […]
iFX EXPO Networking: 5 Tips to Make Three Days Work for Your Entire Year
This year, in what is becoming something of a tradition, the iFX EXPO conference will take place on May 22-24 in Limassol (Cyprus). Members of the forex industry will gather to discuss market trends, share personal experiences, and chat with regulators. Here are 5 networking tips to get the maximum benefit from these three days […]