Crisis & Reputation Management
Strategic communications when reputation is under threat.
to establish communications priorities
throughout the crisis
after the immediate issue has passed
Crises unfold quickly. Our reaction is just as quick. We become an extension of your in-house team, staying available 24/7 to respond as the situation develops, manage the narrative and keep communications under control.
SERVICE OVERVIEW
No two situations develop in the same way. A regulatory investigation requires a different communications approach from a cybersecurity incident or an executive transition. The first priority is understanding what has happened, who needs to be informed, and how the company should respond.
Once the situation has been assessed, we prepare the communications needed for the next stage. Depending on the circumstances, this may involve supporting leadership, preparing public statements, coordinating media enquiries, or advising on stakeholder communications. As the situation develops, our recommendations evolve with it.
When the immediate pressure has eased, attention shifts to restoring confidence and strengthening reputation over the weeks that follow.
WHAT’S INCLUDED
Initial Situation Assessment
Understanding the issue before communications begin.
- Initial assessment of the situation
- Communications risk evaluation
- Situation assessment document with key findings, risks, and recommended next steps
Information Monitoring
Tracking how the situation develops, identifying changes require a response.
- Media monitoring
- Online and social media monitoring
- Ongoing situation updates
Communications Materials
Preparing the communications needed throughout the crisis.
- Official statements
- Media Q&A documents
- Internal communication materials
- Key messaging and briefing documents
Media Relations
Communicating with journalists and supporting the company’s public image.
- Media enquiry management
- Journalist communications
- Official company statements
- Interview coordination
- Media response support
Crisis Communications Support
Providing strategic guidance throughout the active phase of the crisis.
- Communications advisory for leadership
- Ongoing strategic recommendations
- Response coordination
- Stakeholder communication support
Reputation Recovery
Supporting the company after the immediate crisis has passed.
- Reputation recovery strategy
- Communications plan for the following 2–6 weeks
- Media engagement recommendations
- Executive communications
- Long-term reputation rebuilding initiatives
WHAT YOU WILL ACHIEVE
A structured response during critical situations
Defined communications under pressure
Timely strategic guidance
An outlined recovery plan once the crisis is over
THE DROFA COMMS APPROACH
Our role is to help leadership teams understand the communications implications of every decision and adapt their approach as new information appears. Throughout the engagement, our focus remains on protecting long-term reputation while responding appropriately to the criticial situation.
We also recognise the limits of external communications. Editorial decisions always remain with independent publications, and no agency can guarantee how a story will ultimately be reported. What we do guarantee is a timely response, professional engagement with journalists, and every reasonable effort to ensure your company’s position is communicated accurately and fairly.