news

news

18 Jun 2024

18 Jun 2024

Fintech Fringe Festival 2024: Marketing Takeaways

Fintech Fringe Festival 2024: Marketing Takeaways

Last week was a fantastic time at Fintech Fringe Festival 2024!

Four days of engaging talks about fintech scaling: sales, marketing, regulation, scaling strategies, fundraising, and product development. All the best about fintech under one roof – it was a legendary industry event.

Drofa Comms' Executive Director Masha Balanovich, led one of the panels for marketers – Branding in the Practical Fintech Industry: Personalities and Social Media.

We've collected key takeaways:

  • B2B is always about a personal touch. Don't ignore personal brand development if you're a key personality in your business.

  • Pay attention to what employees post about your company: provide communications guidelines to avoid misleading posts and encourage them to publish because, at the end of the day, people buy from people, even if it's not about executive relations.

  • You can't always measure ROI in social media: estimate your growth comprehensively – the number of people interested in your brand and how they are engaged.


  • Consider the tone of voice of your executives: if it's a third party writing on their behalf, ensure it sounds organic to the person. Among trillions of generic posts and AI-generated content, being authentic is always a winning strategy.

London office

Rise, created by Barclays, 41 Luke St, London EC2A 4DP

Nicosia office

2043, Nikokreontos 29, office 202

DP FINANCE COMM LTD (#13523955) Registered Address: N1 7GU, 20-22 Wenlock Road, London, United Kingdom For Operations In The UK

AGAFIYA CONSULTING LTD (#HE 380737) Registered Address: 2043, Nikokreontos 29, Flat 202, Strovolos, Cyprus For Operations In The EU, LATAM, United Stated Of America And Provision Of Services Worldwide

Drofa © 2024

powered by Sergey Bortnikov

London office

Rise, created by Barclays, 41 Luke St, London EC2A 4DP

Nicosia office

2043, Nikokreontos 29, office 202

DP FINANCE COMM LTD (#13523955) Registered Address: N1 7GU, 20-22 Wenlock Road, London, United Kingdom For Operations In The UK

AGAFIYA CONSULTING LTD (#HE 380737) Registered Address: 2043, Nikokreontos 29, Flat 202, Strovolos, Cyprus For Operations In The EU, LATAM, United Stated Of America And Provision Of Services Worldwide

Drofa © 2024

powered by Sergey Bortnikov

London office

Rise, created by Barclays, 41 Luke St, London EC2A 4DP

Nicosia office

2043, Nikokreontos 29, office 202

DP FINANCE COMM LTD (#13523955) Registered Address: N1 7GU, 20-22 Wenlock Road, London, United Kingdom For Operations In The UK

AGAFIYA CONSULTING LTD (#HE 380737) Registered Address: 2043, Nikokreontos 29, Flat 202, Strovolos, Cyprus For Operations In The EU, LATAM, United Stated Of America And Provision Of Services Worldwide

Drofa © 2024

powered by Sergey Bortnikov