opinions

opinions

1 Aug 2024

1 Aug 2024

How to leverage transparency and strategic PR for growth in crypto

How to leverage transparency and strategic PR for growth in crypto

Transparency and PR for Crypto Growth
Transparency and PR for Crypto Growth

Transparency is the cornerstone of building and maintaining a positive public perception for any company.

This is doubly true for financial services businesses.

Together with Su Carpenter, Executive Director of CryptoUK, Valentina Drofa, the founder and CEO of Drofa Comms explored why transparency is so important, especially in the crypto industry.

Here are Valentina's 3 key takes:

1. In the crypto sector, transparency is paramount to building trust and credibility.
And these directy affect your company’s business goals!

2. Transparency can be massively enhanced by effective communication strategies.
It’s important to build your PR efforts systematically, not only when your reputation’s on the line.

3. Building transparency is hard work and not everyone may like it, but the pay-off is extremely generous.

Read the full interview here:
https://shorturl.at/SX7wo

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London office

Rise, created by Barclays, 41 Luke St, London EC2A 4DP

Nicosia office

2043, Nikokreontos 29, office 202

DP FINANCE COMM LTD (#13523955) Registered Address: N1 7GU, 20-22 Wenlock Road, London, United Kingdom For Operations In The UK

AGAFIYA CONSULTING LTD (#HE 380737) Registered Address: 2043, Nikokreontos 29, Flat 202, Strovolos, Cyprus For Operations In The EU, LATAM, United Stated Of America And Provision Of Services Worldwide

Drofa © 2024

London office

Rise, created by Barclays, 41 Luke St, London EC2A 4DP

Nicosia office

2043, Nikokreontos 29, office 202

DP FINANCE COMM LTD (#13523955) Registered Address: N1 7GU, 20-22 Wenlock Road, London, United Kingdom For Operations In The UK

AGAFIYA CONSULTING LTD (#HE 380737) Registered Address: 2043, Nikokreontos 29, Flat 202, Strovolos, Cyprus For Operations In The EU, LATAM, United Stated Of America And Provision Of Services Worldwide

Drofa © 2024

London office

Rise, created by Barclays, 41 Luke St, London EC2A 4DP

Nicosia office

2043, Nikokreontos 29, office 202

DP FINANCE COMM LTD (#13523955) Registered Address: N1 7GU, 20-22 Wenlock Road, London, United Kingdom For Operations In The UK

AGAFIYA CONSULTING LTD (#HE 380737) Registered Address: 2043, Nikokreontos 29, Flat 202, Strovolos, Cyprus For Operations In The EU, LATAM, United Stated Of America And Provision Of Services Worldwide

Drofa © 2024