Media Relations
Earn attention where it matters most.
international media reach
Forbes, Bloomberg, Reuters, WSJ, CoinDesk
from company news to executive visibility
When strong expertise or important news is not reaching the right media, we turn it into compelling media angles that raise your business’s profile among clients, partners and investors.
SERVICE OVERVIEW
Successful media relations require more than distributing press releases. They depend on knowing which company developments are genuinely newsworthy, which expertise journalists need, and which publications can reach the audiences relevant to your business.
We build a continuous flow of corporate news, expert commentary, interviews, market insights, podcasts, television opportunities, and contributed articles. Each format has a role: supporting a launch, strengthening an executive profile, entering a new market, responding to industry developments, or keeping the company visible between major announcements.
Every programme is built around your business objectives, communication priorities, and stage of growth, with corporate, product, and executive PR coordinated within one media strategy.
WHAT’S INCLUDED
Corporate & Product PR
Growing visibility around your company’s milestones, products, and strategic priorities.
- Product launch communications
- Business case and objectives
- Corporate announcements
- Partnership and integration news
- Media support before, during, and after funding rounds
Executive & Thought Leadership
Building recognition for founders and senior executives around the topics they know best.
- Expert commentary
- Media interviews
- Opinion articles
- Reports and market insights
- Podcasts
Strategic Media Management
Maintaining the media relationships your company needs over the long term.
- Journalist relationship management
- Media opportunity identification
- Editorial and content calendar planning
- Reactive media relations
- Media monitoring
WHAT YOU WILL ACHIEVE
Recognition in the business and industry media relevant to your company
Stronger relationships with journalists and editors covering your sector
Greater visibility for founders and senior executives
More opportunities for commentary, interviews, podcasts, and television
Media support for product launches, market entry, partnerships, and funding
THE DROFA COMMS APPROACH
Media relations work better when the communications team already understands the market.
We work with companies in finance, fintech, AI, technology, and Web3, so we do not need to learn the industry from scratch with every campaign. We know which topics editors follow, what journalists are likely to ask, and how an angle needs to change for a global business publication, a financial title, a technology outlet, or a specialist trade publication. This helps us identify the best business angles, choose the right media targets, and put forward the right experts for each opportunity.
We then use these opportunities to build a consistent media presence over time, rather than appearing only when there is a company announcement.