Last week, Drofa Comms’ UK PR Manager attended the Crypto and Digital Assets Summit organised by Financial Times.
The 2-day event saw thought leaders from all over the world sharing insights and representing every crypto sphere imaginable. Among the speakers were Changpeng Zhao, Founder and CEO of Binance; Charlotte Hogg, CEO of VISA; Michael Sonnenshein, CEO of Grayscale Investments; David Mercer, CEO of LMAX Group; Ian Taylor, Executive Director of CryptoUK; and many others.
The event aimed at connecting the financial and crypto elite to establish a more secure global financial system. Discussions across venues covered crypto regulation, stablecoins and CBDCs, NFTs and their application to daily needs, main crypto misconceptions, and how to bring more trust to this sector.
Some of the most insightful takeaways came from Changpeng Zhao’s interview, who stated that crypto is not as volatile as people sometimes think. In fact, Bitcoin is more stable than Tesla or Apple.
Touching on other strong misconceptions, he mentioned the threat of illicit activities. According to Chainalysis, only 0.1% of crypto transactions have any associations with bad actors. CZ highlighted that cryptocurrencies are designed to be transparent, since every transaction can be tracked to its origin. The weak spot here is education. Which means that crypto players need to make a greater effort to demystify digital assets.
Our manager offered her own take on the summit: “The panellists were selected exclusively. I always pay attention to the content part just as much as to the networking. As a communications firm, we not only need to follow the news but also share the latest updates and expert takes with journalists. Events like FT Crypto and Digital Asset Summit are great tools for that purpose.”
After the virtual content part, Drofa Comms joined Crypto After Dark — the physical networking event.
