Women Reshaping Web3: Inside Philippine Blockchain Week 2026
Drofa Comms served as a General Media Sponsor at Philippine Blockchain Week 2026, one of the region’s largest blockchain gatherings. It has brought thousands of founders, investors, women from Web3 and policymakers to Manila. As part of our Women Leading the Way initiative, Content Manager Vladimir Rozhankovsky sat down with industry leaders to hear what […]
Why Is Financial Motivation Not Enough to Retain Staff?
Drofa Comms is happy to announce that a new op-ed on employee retention was published by our HR Director, Anna Lekomtseva, in The HR Director. Her piece argues why financial motivation is not enough to stop people from resigning. Why Money Alone Doesn’t Retain Talent The op-ed opens with an observation most HR leaders recognise […]
Drofa Comms Named Finalist in Four Categories at the European Agency Awards 2026
Drofa Comms has been shortlisted for four categories at the European Agency Awards 2026. What’s even more striking is that we’ve swept every category we entered in our first year applying! The agency is a finalist for Best Agency Culture, shortlisted alongside Opinium, Searchmind and Traffic Today, among others. Drofa Comms was also named a […]
From Language Studies to bunq’s C-Suite: Bianca Zwart on Why Strategy Isn’t a Straight Line
Bianca Zwart didn’t study finance. She studied languages — five of them — because she wanted to understand how people think, not because it looked like the smart move. The Drofa Comms team is delighted to announce that our latest Women Leading the Way interview, with Bianca Zwart, Chief Strategy Officer at bunq, is now […]
Where Is Blockchain Heading? Insights from Philippine Blockchain Week 2026
Following Philippine Blockchain Week 2026, Drofa Comms has published a new feature exploring the ideas that shaped discussions throughout one of Southeast Asia’s largest blockchain events. Produced as part of our Women Leading the Way initiative, the article draws on interviews conducted by our Content Manager, Vladimir Rozhankovsky, with founders, policymakers, educators and ecosystem leaders […]
How HR Can Define What Quality Work Using AI Is
Artificial intelligence is becoming a part of everyday work, from document preparation to data analysis and decision support. But with the increasing use of AI, more professionals ask themselves: What does “good” AI-assisted work look like, and who defines this standard? In her article for HR Magazine, entitled “How HR can define what good AI-assisted […]
Why Web3 Keeps Missing the Mass Market: Andrea Soto Reig Explains
Web3 and the crypto industry spent years trying to convince people they needed blockchain. Andrea Soto Reig believes that was the mistake. The Drofa Comms team is delighted to announce that our latest Women Leading the Way interview, with Andrea Soto Reig, Chief Marketing Officer at Bitunix, is now live. Andrea entered the world of […]
Rethinking Blockchain Infrastructure in Web3 | Annabelle Huang of AltiusLabs
The Drofa Comms team is happy to share that the fourth Women Leading the Way podcast chapter has been released! Its hero is Annabelle Huang, co-founder and CEO of AltiusLabs, which is a blockchain infrastructure company building high-performance chains for the next phase of Web3. Annabelle’s career path spans the full arc of the industry. […]
From Occasional Investor to Industry Voice: Rosalia Mazza on Women, Fintech, and AI
She put money into crypto once, forgot about it for over a year, and came back to find a gain. Most people would have left it at that. Rosalia Mazza is where she is today because she didn’t. The Drofa Comms team is delighted to announce that our latest Women Leading the Way interview — […]
The AI Competence Problem: How HR Should Evaluate Work in the Age of AI
Drofa Comms is delighted to announce that a new op-ed on AI competence at work from Anna Lekomtseva, HR Director at Drofa Comms, has been published on HR.com! Entitled “The AI Competence Problem: How HR Should Evaluate Work In The Age Of AI,” the article addresses a well-known tension that has long been growing in […]