Blockchain.RIO 2026 Insights: What’s Next for the Crypto Industry
Back from Rio de Janeiro, where the Drofa Comms team attended the annual Blockchain.RIO 2026 event, we have gathered some insightful takeaways. Essentially, they are directly connected to where the crypto industry is heading towards 2030. Our LATAM PR Lead, Graziella Cardeal, spoke with financial and crypto leaders from Brazil and across the region, giving […]
Why AI Startup Positioning Matters More Than the Technology Itself
Nowadays, both capital and media coverage follow AI stories with eagerness. About 80% of venture financing is invested in companies that are positioning themselves as AI-driven. The same is true for news and publications in specialised media, which talk about this technology more than ever before. Very few technologies have received the same kind of […]
Why AI Infrastructure Founders Need a Different PR Strategy in 2026
When the AI hype picked up a couple of years ago, just calling yourself an “AI-powered” company was enough to catch people’s eye. Journalists, investors, customers — everyone wanted to get in on the action. Today, however, that’s no longer the case. At this point, almost every technology company has some kind of AI story […]
Decentralised Is Not the Same as Leaderless: Why Public Accountability Still Matters in DeFi
One of the biggest misconceptions that still exists around decentralised finance is that decentralisation means nobody is in charge. The logic seems simple enough: if a project has no CEO, no headquarters, and no known central management team, then surely nobody can be held responsible for what happens. In reality, though, things work quite differently. […]
A New Trust Stack in B2B: Expertise, Transparency, and Narrative in 2026
In 2026, the B2B market has changed, as customers have become more resistant to advertising promises and more demanding of what the brand really stands for. Both business and private clients have developed so-called ad blindness, which is why the “buy-sell” model, which has long worked in sales, no longer builds trust. This is especially […]
Does Thought Leadership Still Work in 2026 When AI Takes Over Content?
Thought leadership still works in 2026, but polished writing alone doesn’t build trust and authority anymore. AI tools have made competent, well-structured content available to everyone, which means differentiation now comes from what cannot be generated on request to the model. These are direct experience, a recognisable voice, original evidence, and a point of view […]
Are AI Companies Facing the Same Communications Crisis Crypto Faced?
AI companies in 2025–2026 face a similar trust problem to crypto companies after 2021–2023. An AI communications crisis occurs when companies lose trust because they can’t explain what happened, who is responsible, and how the risk is being managed. Fast adoption, unclear rules, insufficient public explanations, and high-profile incidents are already turning into a sector-wide […]
How to Build Trust in Fintech and AI When Technical Expertise Is Not Enough?
To build trust in fintech and AI, companies need to make their technology understandable, reliable, and visible to the market. Strong products matter. Yet, trust grows when companies communicate consistently, explain decisions in plain language, and prepare clear responses before a crisis happens. Introduction Fintech and AI companies usually point out that they use the […]
Drofa Comms at EthCC 2026: Key Takeaways on the Future of Stablecoins and Crypto Payments
From 30 March to 2 April 2026, Cannes hosted EthCC — the ninth edition of one of the most prominent events in the blockchain and Ethereum ecosystem. Over 400 speakers and thousands of community members, including researchers, policymakers, and innovators, came together to discuss the perspectives and challenges of crypto expansion. Our team — Head of […]
Africa’s Digital Boom: Why It Matters to Be Strategic With PR
A few years ago, PR in Africa was described as an “emerging opportunity.” In 2026, that description already feels outdated. The continent has become one of the most dynamic testing grounds for fintech, crypto, and digital-first business models. Startups scale faster, regulations evolve quicker, and audiences are more digitally native than many expect. For global […]