What Institutional Investors Expect From RWA Projects in 2026
Tokenisation, as a term that has rapidly entered the vocabulary of almost every fintech project, is no longer enough to make a financial product appealing to large institutional investors. There are still basic questions that many projects fail to answer clearly: who owns the asset, what rights investors have, who holds the underlying asset, and […]
Forex Expo Dubai 2026 Recap: Record Attendance, AI, Liquidity and Leadership
Forex Expo Dubai 2026 closed its ninth edition with another Guinness World Records title, which confirms the event’s place among the largest meeting points for the global forex and online trading industry. Held on September 22–23 at Dubai World Trade Centre, the expo welcomed 23,816 attendees — up from the previous record of 20,021 set […]
Crypto Expo Dubai 2026 Takeaways: Regulation, Tokenisation and What Institutional Adoption Really Looks Like
On 9–10 September, the Drofa Comms team attended Crypto Expo Dubai 2026 at Dubai World Trade Centre, joining two days of discussions around crypto regulation, stablecoins, tokenisation, DeFi and institutional adoption. Our Women Leading the Way initiative was an official media partner of the event, which gave us an even closer view of the conversations […]
HR Director Insights for Building a Future-Ready Workforce in Fintech
Most companies still consider HR functions to be related only to hiring. While it is definitely one of the most important tasks for HR professionals, that way of thinking implies that the skills an employee brings on their first day will still be required years later. However, studies show that almost half of workers’ core […]
Why EU AI Act Transparency Rules Matter for Brand Positioning
It appears that with each passing day, artificial intelligence grows into an ever-bigger business priority. Companies worldwide are racing to launch new AI-powered products, even as governments are trying to answer the crucial question. How should this technology be regulated? Nowhere is that question more pressing than around the EU AI Act transparency rules. Europe […]
Blockchain.RIO 2026 Insights: What’s Next for the Crypto Industry
Back from Rio de Janeiro, where the Drofa Comms team attended the annual Blockchain.RIO 2026 event, we have gathered some insightful takeaways. Essentially, they are directly connected to where the crypto industry is heading towards 2030. Our LATAM PR Lead, Graziella Cardeal, spoke with financial and crypto leaders from Brazil and across the region, giving […]
Why AI Startup Positioning Matters More Than the Technology Itself
Nowadays, both capital and media coverage follow AI stories with eagerness. About 80% of venture financing is invested in companies that are positioning themselves as AI-driven. The same is true for news and publications in specialised media, which talk about this technology more than ever before. Very few technologies have received the same kind of […]
Why AI Infrastructure Founders Need a Different PR Strategy in 2026
When the AI hype picked up a couple of years ago, just calling yourself an “AI-powered” company was enough to catch people’s eye. Journalists, investors, customers — everyone wanted to get in on the action. Today, however, that’s no longer the case. At this point, almost every technology company has some kind of AI story […]
Decentralised Is Not the Same as Leaderless: Why Public Accountability Still Matters in DeFi
One of the biggest misconceptions that still exists around decentralised finance is that decentralisation means nobody is in charge. The logic seems simple enough: if a project has no CEO, no headquarters, and no known central management team, then surely nobody can be held responsible for what happens. In reality, though, things work quite differently. […]
A New Trust Stack in B2B: Expertise, Transparency, and Narrative in 2026
In 2026, the B2B market has changed, as customers have become more resistant to advertising promises and more demanding of what the brand really stands for. Both business and private clients have developed so-called ad blindness, which is why the “buy-sell” model, which has long worked in sales, no longer builds trust. This is especially […]