Does Thought Leadership Still Work in 2026 When AI Takes Over Content?
Thought leadership still works in 2026, but polished writing alone doesn’t build trust and authority anymore. AI tools have made competent, well-structured content available to everyone, which means differentiation now comes from what cannot be generated on request to the model. These are direct experience, a recognisable voice, original evidence, and a point of view […]
Are AI Companies Facing the Same Communications Crisis Crypto Faced?
AI companies in 2025–2026 face a similar trust problem to crypto companies after 2021–2023. An AI communications crisis occurs when companies lose trust because they can’t explain what happened, who is responsible, and how the risk is being managed. Fast adoption, unclear rules, insufficient public explanations, and high-profile incidents are already turning into a sector-wide […]
How to Build Trust in Fintech and AI When Technical Expertise Is Not Enough?
To build trust in fintech and AI, companies need to make their technology understandable, reliable, and visible to the market. Strong products matter. Yet, trust grows when companies communicate consistently, explain decisions in plain language, and prepare clear responses before a crisis happens. Introduction Fintech and AI companies usually point out that they use the […]
Drofa Comms at EthCC 2026: Key Takeaways on the Future of Stablecoins and Crypto Payments
From 30 March to 2 April 2026, Cannes hosted EthCC — the ninth edition of one of the most prominent events in the blockchain and Ethereum ecosystem. Over 400 speakers and thousands of community members, including researchers, policymakers, and innovators, came together to discuss the perspectives and challenges of crypto expansion. Our team — Head of […]
Africa’s Digital Boom: Why It Matters to Be Strategic With PR
A few years ago, PR in Africa was described as an “emerging opportunity.” In 2026, that description already feels outdated. The continent has become one of the most dynamic testing grounds for fintech, crypto, and digital-first business models. Startups scale faster, regulations evolve quicker, and audiences are more digitally native than many expect. For global […]
Eastern Allure: Why Asia Remains One of the Most Promising Markets for Western Companies
For many international companies, expansion into Asia has long been a strategic goal. And in 2026, that interest has only grown stronger. Asia remains one of the fastest-developing regions in the world. This market has it all: from rapidly growing economies to large consumer markets, and a strong appetite for technology and innovation. Digital services, […]
How to Run a Successful Webinar in 2026: 6 Proven Tips That Keep Audiences Engaged
Modern-day webinars have come a long way from what they once were. Originally starting out as a very niche format, they ended up gaining a major boost in popularity during the pandemic, when physical person-to-person interactions became severely limited. And even after that period has passed, the change has already been effected. Today, webinars are […]
East and West’s Battle for Becoming the Biggest Crypto Hub
In 2021, the fintech market was already booming, valued at over $110 billion and projected to triple by 2028. Those projections turned out to be conservative because in just five years, global fintech investments have surpassed $300 billion, driven by a mix of factors like artificial intelligence, blockchain adoption, and embedded finance. Over these years, […]
How Web3 Is Built, Regulated, and Used in 2026
In 2026, Web3 no longer feels like a “brave new world.” A few years ago, many projects could win attention with vision, community energy, and project launches. That approach still exists, but it does not carry a product on its own anymore. The market now puts pressure on execution: rules you must follow, value users […]
NFTs in 2026: From Hype to the Utility Phase of the Industry
In 2021–2022, NFTs felt unstoppable. There were headline sales, celebrity collections, and trading volumes that made “mass adoption” feel close. Back then, events like Binance Blockchain Week in Dubai reflected the mood: founders, exchanges, and builders framed NFTs as a core crypto layer. By 2026, the market is sharper and far less sentimental. Awareness is […]