Events, Awards & Industry Recognition
Turn important industry moments into long-term communications value.
before, during and after key industry moments
designed to maximise visibility and relevance
that strengthen market positioning
Conferences, speaking engagements, company events and industry awards can influence how a business is perceived. We help companies select and use these opportunities to strengthen their standing with key audiences.
SERVICE OVERVIEW
Events and awards can create concentrated attention around a company, its executives and its expertise. The value, however, does depend on how the opportunity is positioned, which audiences it reaches, what messages surround it and how the momentum continues afterwards. Our work generally covers three areas.
We support companies participating in major industry conferences and forums, helping them select the right opportunities, secure relevant speaking roles, prepare executives, engage media and plan communications around the appearance. We also support companies developing their own events, from the communications concept and programme through speaker strategy, partner engagement, media relations and promotion. And we help companies identify and pursue respected industry awards and recognition programmes that reinforce their positioning and demonstrate expertise to relevant audiences.
In each case, the objective is to connect the moment to a wider communications strategy and extend its value before and after the event.
WHAT’S INCLUDED
Event Participation Strategy
Making industry appearances work toward defined business objectives.
- Event and conference selection
- Participation strategy
- Speaking opportunity assessment
- Audience and stakeholder planning
- Pre-event communications planning
Owned Event Strategy & Communications
Developing company-led events around a clear communications purpose.
- Event concept and positioning
- Programme development
- Speaker strategy
- Media engagement
- Partner and sponsor recommendations
Speaker & Media Relations
Increasing the value of executive participation around core industry events.
- Speaker identification and preparation
- Speaker briefing
- Media invitations
- Press office support
- Interview coordination
Awards & Industry Recognition
Identifying opportunities that reinforce credibility and industry standing.
- Award and programme selection
- Submission development
- Executive recognition programmes
- Industry positioning
- PR support around award ceremonies and related opportunities
WHAT YOU WILL ACHIEVE
Greater visibility around important industry events
Stronger executive positioning
A consistent communications programme around events and awards
Stronger links between events, PR, executive communications and social media
Recognition from respected industry programmes
THE DROFA COMMS APPROACH
Our team starts with the objective behind each event, speaking opportunity or award. We define who needs to notice it, what should the company be known for, and which format and audience can create the strongest effect. From there, we devise the communications programme around that goal.
Since we work in finance, fintech, crypto, Web3, AI and technology, our team understands how specialist industry ecosystems work and which audiences influence them. This knowledge of the sector helps us assess opportunities more critically, prepare executives for the discussions and connect each appearance with wider PR, content, media and positioning activity.
For company-led events, we help define the communications purpose from the start and shape the programme around the audiences the business wants to reach. External conferences are approached in an effort to get more value from participation, while award opportunities are assessed by how well they support the company’s positioning.