In 2026, influence in the Web3 sphere isn’t shaped by PR alone. Media ownership, investment, distribution and governance all play a part in how industry influence is created and sustained.
One of the people actively working in these areas is Nikita Sachdev, Founder & CEO of Luna PR. She has moved into media ownership, investment, recruitment, events and governance. This let her to build on opportunities she identified within the Web3 market.
That is why the Drofa Comms team is glad to welcome Nikita as the guest of Episode 7 of the Women Leading the Way podcast! In conversation with host Maria Tunikova, she reflects on how Luna PR became the starting point for a much broader business journey. She also reflects on how spotting gaps in the market shaped the next stages of her work.
The discussion also turns to how Web3 itself has changed. Nikita explains why the industry has moved from a largely retail-driven environment shaped by NFTs, GameFi and online communities toward a more institutional market focused on regulation, infrastructure, credibility and long-term adoption.
She also shares why distribution has become one of the hardest parts of media today. It’s especially true as audiences primarily rely on social platforms and AI search for information.
The episode also covers real-world assets, stablecoins, the UAE and US markets. It also touches on AI and agentic commerce, as well as creating more opportunities for women in Web3.
Episode 7 with Nikita Sachdev of Luna PR is now live on all major podcast platforms! Go and listen to it by following the links below!
Apple, Spotify, and YouTube Music.
