Last week, Drofa Comms attended Fintech Fringe Festival 2024!
Four days of engaging talks about fintech scaling: sales, marketing, regulation, scaling strategies, fundraising, and product development. All the best about fintech under one roof — it was one of the year’s key fintech gatherings.
Drofa Comms’ Executive Director Masha Balanovich, led one of the panels for marketers: “Branding in the Practical Fintech Industry: Personalities and Social Media.”
We’ve collected key takeaways:
- B2B is always about a personal touch. Don’t ignore personal brand development if you’re a key personality in your business.
- Monitor what employees post about your company: provide communications guidelines to avoid misleading posts and encourage them to publish because, at the end of the day, people buy from people, even if it’s not about executive relations.
- You can’t always measure ROI in social media: estimate your growth comprehensively — the number of people interested in your brand and how they are engaged.
- Consider the tone of voice of your executives: if it’s a third party writing on their behalf, ensure it sounds organic to the person. Among trillions of generic posts and AI-generated content, being authentic is always a winning strategy.
