From television studios to the global crypto stage, Gracy Chen’s career is a masterclass in transformation. Now serving as CEO of Bitget, the world’s leading digital asset exchanges, Gracy has built her path at the intersection of logic, communication, and vision. She is turning strategy into shared conviction and metrics into meaning.
In this Women Leading the Way feature, Gracy shares how her journey from media to mathematics to crypto shaped a leadership style that blends analytical precision with empathy and trust. What began as curiosity about Web3 evolved into a mission. She strived to redefine what leadership looks like in a fast-moving, male-dominated industry.
Since taking on the CEO role in 2024, Gracy has led Bitget through record-breaking growth. The platform has reached $11.5 trillion in derivatives trading volume between November 2023 and June 2025. That helped to establish the company among the top three global exchanges. Yet her proudest achievement is not only in numbers, but in people: half of Bitget’s management team today is female, a milestone rarely seen in crypto.
Gracy believes diversity is a strategy. Under her leadership, Bitget has created systems that encourage women’s participation at every level. Each includes recruitment, mentorship, and access to decision-making from day one.
Besides, her passion for inclusion extends beyond the company. Through Blockchain4Her, the global initiative she co-founded in 2024, Gracy champions education, mentorship, and funding for women in blockchain and Web3. The program has already provided $50,000 in capital, honoured nine exceptional women, and hosted over 10 international events with more than 1,000 participants. In fact, what started as an idea quickly became a movement — proving that capital, community, and credibility together can accelerate equality.
Also, Gracy speaks candidly about the pressures of visibility. Being a woman in the spotlight means navigating double standards and public scrutiny with resilience.
“Visibility is a privilege, but it also comes with pressure that’s not always visible to others,” she says. That mindset has made her not just a CEO, but a role model for women across finance, technology, and entrepreneurship.
Her advice to future leaders? Trust your instincts, embrace your perspective, and don’t wait for permission to lead.
Discover Gracy’s full story and her vision for a more inclusive fintech and crypto industry here: https://womenlead.co.uk/ideas/gracy-chen
