Most career advice tells you to find your specialism as early as possible, stick to it and keep sharpening skills. Paulina Tylus did the opposite, and it turned out to be the sound decision.
In our latest episode of the Women Leading the Way interview series, the Drofa Comms team sat down with Paulina Tylus, Global Partnerships and Client Solutions Director at Zodia Markets.
Before joining the company, she came through media, events, marketing, and business development spheres. And it has helped her build the ability to be a mediator between worlds that barely speak the same language.
In crypto, such a skill for women is underappreciated. The system is fragmented almost by design. Asset issuers, on-chain infrastructure providers, institutional clients, and regulators all working on different assumptions. Paulina’s job, in her own words, is connecting the dots. What makes her good at it is the accumulated experience for pattern recognition from every pivot she made before arriving here.
But the interview doesn’t focus solely on the professional aspect. Paulina is also a SheFi Scholar, and she speaks honestly about what that community gave her. It’s the specific confidence that comes from realising you’re not the only one figuring things out in rooms that weren’t built for you.
When the conversation comes down to the next five years, Paulina makes a pointed argument: “We need to create space for different working styles, allowing people to perform at their best. For women in particular, that also means acknowledging that we don’t all operate in the same way biologically.”
For women in crypto, the culture of “always on,” she says, is unsustainable, and it quietly filters people out. Changing that requires both openness and intention.
👉 Read the full interview with Paulina here: https://womenlead.co.uk/ideas/paulina-tylus



