Valentina Drofa, Founder and CEO of Drofa Comms, recently sat down for a conversation with Finance Magnates. She spoke on the fintech industry growth over the past several years, as well as her own path in this field.
Valentina’s Journey Into Finance
Valentina had begun her foray into finance in 2007, and it has been the key focus of her professional life. She started out as a regular account manager at a trading company providing services to FX clients.
In 2010, Valentina set up a lecture course in finance, with the chosen format for the lectures being webinars. At the time, they were still a novelty, and the platform ended up becoming one of the first projects in the EdTech field.
She also had a PR consultancy set up in 2011, developing it in parallel with the EdTech platform. By the end of 2014, Valentina decided to sell the platform and focus her full efforts on the consultancy.
How the Fintech Industry Has Changed
While speaking on the changes to fintech over the past decade, Valentina emphasised the introduction of electronic payment applications. Services like UMoney, Google Pay, or Apple Pay fundamentally changed the way people worldwide access their finances and conduct transactions.
The development of blockchain, along with the introduction of Bitcoin and other cryptocurrencies, became another major impact driver for global fintech transformation. Drofa Comms has been working for years with crypto and blockchain companies that seek to apply this technology across various industries, from payments to cybersecurity, AI education, healthcare, and more.
The Importance of Thinking Globally
Valentina also shared how her company works with its clients. Only a few firms that come to us ever want promotion across just one market. Drofa Comms is located where our clients are concentrated: Cyprus and London. Until 2020, the company also had a representative office in Shanghai.
Drofa Comms worked with the UK media for two years before deciding to set up a London office. The decision was guided by the desire to streamline business processes and make them clearer and more efficient. With the office now open, our team can work in direct contact with the UK market. This allows us to provide higher-quality services to our clients.
Valentina is also interested in expanding to the US and the UAE. New York and Dubai are both prominent financial hubs, so opening offices there may prove beneficial in the future. Especially as the fintech industry growth continues on the global scale.
Drofa Comms also has to adapt to the constantly changing conditions in the fintech field. The company`s managers regularly monitor top international media to stay ahead of the news agenda. We also often employ the services of experts, hiring them as consultants to deepen our knowledge of market trends.
In order to keep up with the tides, Drofa Comms regularly takes part in major financial and crypto events. This way, we can stay on top of all the newest developments and prominent players in these markets.
All these measures help Valentina`s business understand the market, communicate with clients on the same level, and bolster our PR services.
Read the full version of the interview on Finance Magnates.
