Female wealth holders are becoming one of the most influential forces in global finance. Yet, financial firms aren’t ready for this. That’s the argument Valentina Drofa, Founder and CEO of Drofa Comms, makes in her latest op-ed for Private Banker International.
The piece primarily examines the Great Wealth Transfer, as over the next two decades, more than $80 trillion is expected to change hands. Naturally, this will reshape who holds capital and, consequently, what clients expect from advisers.
Why Female Wealth Holders Are Different
According to McKinsey, women already control around a ⅓ of retail financial assets in Europe and the US. This share is projected to reach $11.4 trillion in the EU and $34 trillion in the US by 2030.
What Valentina contends is that the real shift wealth managers need to prepare for is the diversity behind these figures. Inherited fortunes, self-built businesses, and very different levels of financial confidence all shape clients’ expectations.
As she puts it in the piece, “There will be no more a typical wealth holder.”
What’s Next for Wealth Management
According to Valentina, wealth managers should prepare for:
- Advisers moving beyond one-size-fits-all models to serve far more varied wealth journeys;
- Firms that cling to outdated assumptions about women’s financial confidence losing clients to competitors who listen better;
- Success being measured against clients’ broader goals, rather than just portfolio returns;
- Communication and trust are decisive whether clients stay with their adviser;
- Early adapters capturing a fast-growing and increasingly diverse pool of capital.
Read Valentina Drofa’s full op-ed on Private Banker International.
