She put money into crypto once, forgot about it for over a year, and came back to find a gain. Most people would have left it at that. Rosalia Mazza is where she is today because she didn’t.
The Drofa Comms team is delighted to announce that our latest Women Leading the Way interview — with Rosalia Mazza, Founder of The Bright Minded — is already live!
The interview traces how one slow afternoon at the Italian Embassy in Paraguay set off a decade-long career shift.
Rosalia had a background in international politics and finance, not technology. What pulled her deeper was the gap between what the technology was actually solving and how little the media bothered to explain it. She started writing about crypto, then fintech, then data, then AI. Each step she made was made with a thought in mind: the mechanism always mattered more than the result.
That same instinct shapes how she reads gender dynamics in fintech. The industry built its entire identity on disrupting old models, but she is direct about the fact that it hasn’t disrupted its own.
She says men in authority tend to experience power as power, while women tend to experience it as responsibility. As Rosalia puts it: “In fintech, which, like all finance, runs on trust, that instinct is not a weakness. It is exactly what the industry needs. It just hasn’t figured out how to value it yet.”
The conversation also turns to AI, and her take runs against the prevailing anxiety. The criteria that have historically slowed women down have very little to do with skills. In her words: “AI doesn’t care about any of that. It exposes average performance regardless of who holds it, and it rewards genuine competence regardless of who carries it.”
Her advice for women in fintech today closes the interview on a sharp note. Stop fighting the existing model, she says. Build a new one that makes it obsolete.
👉 Go to our website and read the full interview with Rosalia Mazza: https://womenlead.co.uk/ideas/rosalia-mazza
