Women Leading the Way Money20/20 Middle East: A New Media Partnership for Drofa Comms

Drofa Comms graphic announcing the Women Leading the Way Money20/20 Middle East partnership, Riyadh, 14-16 September 2026.

The Drofa Comms team is proud to announce that our project, Women Leading the Way, has been named a media partner of Money20/20 Middle East 2026. It’s one of the fintech industry’s largest and most influential events.

Money20/20 Middle East is a serious event that brings together leading professionals from across the financial sector. It returns to Riyadh for its second edition on 14-16 September 2026, taking place at the Riyadh Exhibition & Convention Centre. 

The 2026 edition will welcome more than 38,000 attendees, alongside 350 exhibiting brands, 350+ speakers, and 600+ investors. There also will be 150 startups spanning banking, fintech, payments and media assets.

It’s a scale few events in the region can match, and one that puts the questions we built Women Leading the Way around.

Among the confirmed speakers are an impressive number of women. They include Joy Adams of Deutsche Bank, Sophie Guibaud of the International Finance Corporation, and Amira Abdelaziz of the Central Bank of Egypt, discussing everything from responsible AI adoption to the next chapter of financial trust.

As a media partner, we will follow the event closely across our channels. This will help every speaker and delegate of female leadership in finance. Think of it as supporting the women taking the stage and the conversations they’re driving forward.

For us, this partnership is a meaningful step and a marker of how far Women Leading the Way has come. The fact that an event of Money20/20’s scale recognises us, confirms that the conversations we have been building around diversity in finance and fintech resonate with our colleagues from other communities as well.

As usual, we will be sharing updates from Money20/20 Middle East in the lead-up to and throughout the event. So, stay tuned via our channels for more information to come!

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