In June 2026, Drofa Comms launched a new team wellbeing initiative: a summer-long movement challenge called Drofa World Tour. It turns individual movement into something the whole team can experience together.
For a company whose colleagues work from different countries, time zones and continents, creating opportunities for connection requires a little more thought than organising an activity after work. The Drofa World Tour was designed the way everyone could participate wherever they were, at their own pace, while every contribution moved the entire team towards a shared goal.
Two and a half months later, we have collectively passed 6.1 million steps and discovered quite a lot about the places our colleagues call home along the way.
A World Tour Built by the Team
The concept is that throughout the summer, colleagues track their daily steps and add them to one collective total. Those steps are then converted into distance and used to move Drofa Comms along a virtual route around the world. This route takes us towards the countries and cities where members of our team live.
Whenever the collective distance brings us to another colleague’s home, they become our local guide. They share favourite places, everyday habits, recommendations and photographs that give the rest of the team a glimpse of life there.
So, colleagues who may work together every day get to discover another side of each other’s lives and environments — from favourite running routes and neighbourhoods to the places they would take us if we actually came to visit.
Movement Without the Competition
The Drofa World Tour deliberately has no minimum step requirement and no traditional leaderboard.
Some colleagues contribute thousands of steps on a morning run, while others add a few hundred between meetings. People cycle, swim, go to the gym or simply take an evening walk. Regular photos in our chat make their way into sports too — a new route, a sunset, a workout or the occasional pair of new running shoes.
The aim is to make movement easier to incorporate into everyday life. This is what matters to us. Healthy habits are easier to maintain when they feel social and enjoyable, and participation shouldn’t depend on someone’s fitness level, schedule or ability to hit a particular number.
6.1 Million Steps and Counting
Every Friday, we look back at the team’s progress: how far we travelled that week, the collective step count, memorable moments from the chat and colleagues who achieved particularly impressive personal results.
By August 2026, the Drofa Comms team had recorded 6,133,000 steps.
“Initiatives like the Drofa World Tour are both a contribution to better physical activity and to building a culture where people genuinely look out for each other,” says Anna Lekomtseva, HR Director at Drofa Comms. “Watching colleagues cheer each other on, whether it’s over 200 steps or 20,000, tells you a lot about the kind of team we’re forming.”
The Drofa World Tour will continue until the end of summer. Until then, there are still plenty of kilometres (and a few more destinations) ahead of us.
