In June 2026, Drofa Comms launched a new team wellbeing initiative: a summer-long movement challenge called Drofa World Tour. It turns something as simple as a daily walk into a shared team experience. By the end of summer, small everyday efforts will add up to something the team has built together.
How Drofa World Tour Works
Since June 1, every team member has been tracking their daily activity, right through to the end of summer. They’ve been counting steps using a phone, a smartwatch, or a fair estimate. Then they’ve been logging the number in a shared table before midnight in their own time zone.
There is no leaderboard and no minimum of steps to surpass. A short walk around the block counts just as much as a long run before work.
Steps aside, teammates also share photos from gym sessions, bike rides, swims, and evening walks in the team’s sports chat. Sunsets, new running shoes, a favourite cycling route — these turn a simple habit into something more personal, fun and healthy.
Together, those steps carry the team on a route toward the places where colleagues live — Europe, Asia, the Americas. Each time the collective distance reaches a new destination, the colleague based there shares a bit about local life. Favourite spots, local habits, what they love about it — it all comes with photos, right in the team chat.
Why Does It Matter?
At its core, the Drofa World Tour is about connection, rather than competition. Every logged entry counts, whether it’s a day someone walks far or barely at all. Each one is part of the same shared effort. On the days one person can’t get moving, someone else picks up the pace.
It is a small reminder that no one on this team moves alone. Taking care of your health can be a group activity, not a solo task.
Recognising the Effort
Every Friday, the team reviews weekly results together, such as distance covered, standout contributors, and the most-loved chat photos. As of August 2026, the team has already logged 6,133,000 steps altogether. The team recognises anyone with a stand-out step count, cheering them on along the way.
“Initiatives like the Drofa World Tour are both a contribution to better physical activity and to building a culture where people genuinely look out for each other,” says Anna Lekomtseva, HR Director at Drofa Comms. “Watching colleagues cheer each other on, whether it’s over 200 steps or 20,000, tells you a lot about the kind of team we’re forming.”
